UPDATE: Since the writing of this blog, Twitter has changed it’s policy on third party auto-follow apps. So Tool #3 below is no longer recommended for auto-following.
Twitter continues to help entrepreneurs and Fortune 500 companies alike increase their brand awareness, exponentially expand their marketing message reach and create more a sense of relationship between customer or client and brand or product.
Many still fear that Twitter is a time rabbit hole and that building a large following on Twitter will unleash a time commitment they can’t accommodate.
Here are eight timesaving tools to help any sized business or individual entrepreneur find, follow, engage or manage their time on Twitter for productive results.
- Twellow: This site is the Yellow Pages of Twitter. This free site allows you to register your Twitter account under three different keywords such as marketing, branding, social media or whatever keywords a potential client might enter to find your business. Listing your Twitter account here will help others to find you when searching for the service or product you provide. Therefore, leads or followers coming from Twellow are more likely than average to be seeking what you have to offer. It’s fast and easy to register and worth your time. Additionally, if you use Twellow while logged into your Twitter account and Twellow, you can search, find and follow others directly from the platform.
- Twitter App for Facebook: The Twitter stream is a fast moving conversation and therefore, your tweets once out of sight are out of mind. Making any content you create do double duty is a good timesaving strategy. Using this app to cause Facebook to auto-post from Facebook to your Twitter account makes your daily Facebook post work harder by also speaking to your Twitter followers. And, the added benefit is the way this app creates a truncated link to bring people back to your Facebook page to read a post that is longer. This is a subtle invitation for Twitter followers interested enough to click the link to continue reading to “like” your Facebook page. Again, always ask your content to work in multiple ways.
- SocialToo: Auto follow everyone who follows you. I’m a believer in auto following everyone who follows me on Twitter. It’s an easy way to build your following and allows people who find you to DM or Direct Message you on Twitter. I’ve been interviewed by national newspapers and contacted by future clients this way and had I not employed a policy of auto following, they would not have been able to reach me as easily and quickly. I upgraded from a free account at SocialToo to a one-time $10 fee to use their set it and forget it auto follow tool. I love this feature and cannot recommend it enough.
- Hootsuite: In my opinion, Hootsuite is one of the best social media dashboards for managing Twitter, Facebook, Linkedin accounts at a glance and pre-scheduling tweets. I use it regularly manage 10 or more Twitter accounts alone, using Hootsuite and their newly enhanced metrics are terrific for creating client reports and for insight into which marketing messages are working and which are falling on deaf ears and may need tweaking.
- Tweetbeep: Google for Twitter. Set alerts for your keywords, your business name and your competitors to keep yourself in the loop and to find good information to tweet to your followers.
- Tweepi: This handy site allows you to weed out the accounts that don’t follow you back, to reciprocate those that follow you first and to clean out inactive accounts from your Twitter tribe. A free version is suitable for smaller accounts and a paid version adds significantly more functionality for larger accounts or agencies.
- Tweetchat: Follow hashtag conversations in real time without distractions. By doing so, you can quickly and easily find people talking about keywords and topics that interest you or your potential customer. Use hashtag conversations to bring yourself and your brand to the attention of others by participating in interesting, on-point twitter conversations.
- Timely: Analyze your Twitter patterns and get recommendations on times of day when your followers are most likely see, read and respond to your posts.
What other tools are in your Twitter toolkit? If you have tools and strategies for maximizing your time on Twitter, I’d love to hear about them. Let’s share with one another.