Congratulations. You’ve written a book. Now you’re about to take on a new job; Chief Marketing Officer of the Brand of You.
“I just self-published my first book and I need help marketing the book.”
Every week I received at least one email from an author that starts like this, “I just self-published my first book and I need help marketing the book.” I always respond to the author with the following questions:
- What are your goals in publishing this book?
- What is your platform for helping your ideal reader find your book?
- What is your current plan for letting your ideal reader know your book exists?
The first question informs the entire approach to book marketing and promotion. The second question lets me know if the author has any way to let readers know the book exists. The second question lets me know if the author understands the concept of “discoverability.” The third question helps me guide the author to focus on the actions that they will most likely be able to take to help them achieve their goals.