Create massive visibility through social media
Cindy’s brand marketing campaigns for your book, brand or business are replicable, sustainable and designed to target your unique goals. By the end of your work together, you’ll have a suite of social platforms and the know-how to use them and keep growing your following. You’ll also have detailed plan to guide in reaching your project goals.
Get Healthy U with Chris Freytag
This healthy lifestyle brand and author had already published a number of successful books and videos and had long standing relationships with multiple media outlets. They wanted to focus their team’s attention on continuing to create great content and sought my assistance in creating a successful Facebook and Twitter advertising campaign to attract a specific demographic that would be interested in their offerings.
Cindy is my go-to online marketing advisor because she knows her stuff. She is constantly in touch with new information, the latest updates and strategies. She dives in to get to know your brand and then offers well thought out and proven advice. Cindy’s ability to deliver results and upbeat nature is why I’m a loyal client!
Chris Freytag, health and fitness journalist, bestselling author and founder of Get Healthy U
I worked with Chris and her team to increase her Facebook fan base by more than 100,000 targeted new followers and increase her Twitter following by 20% in just 3 short months.
Wheat Belly by Dr. William Davis
When a book becomes a movement, a cohesive brand message, home base and outreach is essential to positioning the author for even greater growth and influence.
Cindy created and executed a comprehensive brand strategy and social marketing campaign to position an already successful author for rapid future growth. Her work resulted in a more than doubling of his social fan base and a refreshed, reinvigorated digital presence.
Brent Gallenberger, Associate Director, Sales & Marketing, Rodale Trade Books
This author’s publisher retained my services for a brand evaluation, repositioning and rapid social growth. I created a comprehensive content marketing strategy which included identifying a new website designer, daily social posting, image creation, new social networks, a video strategy and an effective advertising and promotion plan. This resulted in a 125% fan base growth rate, an 85% increase in fan engagement and the launch of a fourth book onto national bestseller lists.
Dr. Gerard Mullin, author of The Gut Balance Revolution
When this internationally known digestive health expert wanted to bring his groundbreaking information to consumers, he asked me to create a content and brand marketing strategy designed to help consumers understand how gut health determines their weight loss success.
Working with Cindy on social media and personal brand development was like getting an MBA in marketing. Her insights into consumer behavior, the psychology of social selling and creating online influence were invaluable in launching my newest book. She cares about her authors. It shows in her creativity — and in her results.
Gerard E. Mullin, MD, The Food MD
Through a comprehensive brand communications strategy, custom selected social platform development and the development of his ideal book buyer psychographic make-up, I was able to create a large social network, positioned for continued growth, and position him as a leading voice for consumer awareness around the issue of digestive health.
Rodale Books, The Campbell Plan, Book Launch
The publisher’s goal of this campaign was to reignite a passionate readership developed more than 10 years prior, when the Dr. Campbell co-authored the health study, The China Study. The challenge was to find, attract, engage and excite both old and new fans for the launch of Dr. Campbell’s new book.
Cindy developed a social media marketing strategy and suite of platforms to help the fans of Dr. Campbell’s first book, The China Study, find and follow him on these new social platforms. She grew his social following to more than 10,000 during the campaign and left the author with a sustainable plan for continued organic growth.
Jennifer Levesque, Trade Editorial Director, Rodale Books
I created a new set of social properties and used them to give Dr. Campbell a growing digital platform. I positioned Dr. Campbell as a leading voice in plant-based nutrition on Facebook, YouTube, Twitter and Pinterest and created a daily posting strategy which resulted in rapid fan base growth, strong pre-sale orders and a sustainable vehicle for continued thought leadership.
Dawna Stone, Health and Fitness Brand
Dawna came to me to help her identify and establish her brand messaging. She started with a self-published book and 2,000 Facebook fans.
I loved working with Cindy to expand my personal and professional brand through digital platforms. Her deep understanding of consumer behavior, the rapidly changing rules of social marketing and her very extensive professional network made me very glad I chose to work with her. I highly recommend her to anyone who is ready to step into a larger public role with his or her message.
Dawna Stone, Heath and Fitness Coach, Speaker, Author
Within six months she reached 42,000 fans, had a book deal with a major publishing house, a literary agent and was in talks for a television deal as a direct result of a crystal clear brand message and promise and a content strategy that demonstrated proof of concept through a rapidly growing fan base.