Every small business, entrepreneurs, author or brand needs to plan their marketing in advance in order to budget their resources. But what if you don’t have experience creating a strategic, goal-oriented year-long marketing plan? No problem. You can use the tips and tools listed below to map out your strategy for the coming year and take advantage of the natural promotional cycles built into every business niche.
Create a Marketing Calendar Like a Pro
Creating a marketing calendar puts a brand or product front and center so the marketing efforts reach the ideal customer or client. A marketing calendar provides a blueprint for a product launch, helping you develop brand awareness and increase visibility and cement your position as a thought leader in your niche.
Time spent creating a detailed marketing calendar directly correlates to your launch rate of success.