Cindy Ratzlaff: Author, Speaker, Entrepreneur
“Cindy Ratzlaff creates conversations. She is the queen of relationship marketing.” – Kathy Kinney, actress, author and children’s website creator
Cindy Ratzlaff was named to the Forbes Woman “20 Best Branded Women on Twitter” list and Forbes called her one of the “Most Influential Women Tweeting about Entrepreneurship.”
During her 20-plus years as a marketing executive with Simon & Schuster and Rodale, Cindy created branded marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists. She was named to the Ad Age Marketing 50 list for the launch campaign behind the international bestseller, The South Beach Diet.
A marketing professional who understands authors
An author herself, Cindy’s essays on happiness have appeared on Oprah.com, CNN.com and her articles on social marketing have can be read on Business Insider.
Using the Power of Social Media to Build a Book Brand
Cindy’s first book Queen of Your Own Life: The Grown Up Woman’s Guide to Claiming Happiness and Getting the Life You Deserve was published by Harlequin’s hardcover non-fiction division and her second book, Queenisms: 101 Jolts of Inspiration, was self-published. As she built her social media following for these two books, she attracted the attention of a new publisher who licensed the content of her Facebook Page and her third book and a page a day calendar are being published in Fall 2015.
In addition to her business social network of 65,000 followers, Cindy has more than 312,000 followers on her book Facebook page, and more than 7,000 people follow her book Tweets at @QueenofOwnLife.
Replicating her own success for her clients
Cindy uses her own book’s social networks to demonstrate her social marketing philosophy for her clients. And, she’s been able to replicate her own success online, creating massive fan bases of anywhere from 10,000 to more than 200,000 for her clients.
A Keynote Speaker Who Does So Much More than Inspire
Conference organizer love Cindy’s ability to motivate and inspire their attendees but they ask her back again and again because she always deliver actionable information to help her audiences build their own brands quickly and easily. She speaks to conferences such as BookExpo America, the Pennsylvania Conference for Women, Romance Writers of America, Ernst & Young, Texas Conference for Women, Massachusetts Conference for Women, Dress for Success, United Way and more on the topics of happiness, personal branding and creating a digital footprint.
One conference organizer told Cindy, “I can’t book another speaker into any room right after you’ve spoken because the attendees will not leave until each one has spoken to you personally. But we’re not complaining because that’s the kind of passionate response every conference wants.”
Walking the Talk
In addition to building powerful social networking campaigns for clients, Cindy personally engages daily with more than 450,000 people through her various Facebook, Twitter, YouTube and blog sites, and shares her favorite tips, tools and marketing strategies with her fans.