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5 Cool Social Tools Worth Your Time | Twitter Tool Kit

By Cindy Ratzlaff September 8, 2011

Twitter is the amplifier of a social media marketing campaign—shouting out provocative sound bites and abbreviated teasers.

When used strategically and in synergy with a well-rounded marketing campaign, Twitter is the social whipped cream.

Here are five nifty Twitter tools to add to your entrepreneurial arsenal. Each one brings something special to the table and could add just the sparkle you need for your next campaign.

TWEETDOC

Create a document bringing together all the tweets from a particular event or search term. A tweetdoc allows you to keep a record of what happens on Twitter. You can set parameters such as date and time ranges, number of tweets to capture, hashtags and search terms and capture the Twitter conversation. Great for brand monitoring reports, competitor analysis, real time news stories such as the recent Hurricane Irene reports on Twitter, conference chatter to find and follow influencer’s and other attendees or simply to keep your finger on the pulse of an industry or technology.

TWYLAH

Twylah aggregates your tweets and highlights your brand areas of expertise, based on what you tweet about. It serves them back to you in a beautiful SEO optimized webpage that gives readers a clear visual impression of who you are and what you talk about. When you send a “power tweet” from your Twylah page, your Tweets are captured, organized visually and by keywords and your Twitter followers are directed back to you optimized landing page, which is populated with relevant tweets on the same topic. Twylah gives you yet another piece of high style social real estate to reinforce your brand identity. Seeing all your Tweets in one spot, visually and topically aggregated is an eye-opener too and can serve as a brand audit to help you quickly see if you’re hitting your target messaging or going off topic too often.

TWEETGURU

A quirky series of Twitter tools, auto tweeting bots and services that allows you to, among other things, direct message multiple Twitter accounts at once. You might want to use this feature if you’re reaching out to your personal list of press people on Twitter about a launch party or a big brand announcement. The free version has a limit of 12 accounts at one time for your direct message but this can save you time and that’s the point.

HOOTSUITE

Hootsuite’s free tweet scheduling feature is easy to use and with a modestly priced pro account agencies can manage multiple accounts at once, assign individual tweet action items to team members and keep track of which team member answered the Twitter query and their new analytic tools generate custom reports for clients and play nicely with Google analytics. Hootsuite is a timesaving tool, a team tool, a monitoring tool and a scheduling tool all in one.

TWUBS.COM

Twubs are groups built around content aggregated from hashtags. Twubs gives you a live tweet feed of an event, conference or Twitter Chat based on a specific #hashtag and offers tools such as a Tweetup and Events scheduler. You can register your event hashtag at Twubs, embed a Twub widget on your website, and the Twub offers a complete Conference suite of tools like live moderation, conference displays, live event audio and presentation streaming, RSS feeds and more to engage participants who attend in person or those watching remotely. These features could be used by speakers and can even include photos and videos. A moderator can view the stream in a time delay mode and control which tweets are shown to the audience and which should not be.

What other Twitter tools would you add to the list? Let’s share our favorites here.

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Filed Under: Social Media, Twitter Tagged With: digital marketing tools, Marketing, social media tools, Twitter

About Cindy Ratzlaff

Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.”

During her 20-plus years as a publishing executive, Cindy created branded marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists. She was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet.

She is the author of three books, and her essays on happiness have appeared on Oprah.com, CNN.com and her articles on social marketing have can be read on Business Insider. She speaks to conferences such as BookExpo America, Pennsylvania Conference for Women, Romance Writers of America, Ernst & Young, Garden Writers Association, Texas Conference for Women, United Way’s Ignite Leadership Network, Massachusetts Conference for Women, and more on the topics of happiness, personal branding and creating a digital footprint.

She engages daily with more than 450,000 people through her popular Facebook, Twitter, YouTube and blog sites.

Comments & Feedback:

  1. Louiza

    September 8, 2011 at 1:38 pm

    Hmm what about http://joint.im/

    It has the same concept as TWUBS.COM but in my opinion it looks less messy and cleaner? Though TWUBS.COM seem to have more #s on their database.

    In any case, thanks so much for sharing!

    Reply
    • cindyratzlaff

      September 8, 2011 at 1:42 pm

      Great suggestion Louiza. I’ll take a look at joint.im. That’s a new one for me and I appreciate the heads up.

      Reply
  2. Free Twitter Marketing

    November 4, 2011 at 4:39 pm

    Nice blog! I loved it!

    Reply
  3. Picky

    October 21, 2012 at 8:52 pm

    I would like to suggest a tool to monitor and improve website social media impact: http://www.coolsocial.net/

    Reply
    • cindyratzlaff

      October 23, 2012 at 12:16 pm

      I took a peek at Cool Social and thought it was really a fun, visual way to get more information about your influence, impact and message strategy. Thank you.

      Reply

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