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Cindy Ratzlaff

Bestselling author, award winning brand marketing and social media pro, Cindy Ratzlaff, creates sales driving campaigns for authors, books and publishers.

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Will Ferrell, Stephen King and the New Influencer Class

By Cindy Ratzlaff August 25, 2011

Got Klout?

If you don’t know your Klout score yet, you’d be wise to find out. As more agency heads, marketing VP’s, celebrity publicists and advertisers look for an edge in creating buzz about their clients and products, they’re increasingly seeking some metric to effectively measure an influencers, well, influence.

Your Klout Score is part of your personal brand.

For more than a year, the socially savvy have been aware of Klout-based invitations to special parties at big conferences such as BlogWorld, and advance previews for movies and new products.

This week both Will Ferrell’s FunnyOrDie video website and Mile 81 (Scribner, $2.99/eBook), Stephen King’s new eBook-only launch partnered with web influence researcher, Klout.com to identify and reach out to influential social media users as a key component in their marketing push.

Scribner, an imprint of the New York City based parent company Simon & Schuster, teamed up with Klout.com, a privately held San Francisco firm that measures social influence and assigns an index, to choose 1,000 highly influential users to preview New York Times bestselling author Stephen King’s new original short story, which is being released in e-book form only. The lucky 1,000 are being offered free access to the book one week before it goes on sale to the general public.

As agency executives, marketing V.P.’s and celebrity publicists look for an edge in reaching the social influential, Klout.com provides an aggregated measurement score that includes, among other things, a person’s reach, influence, audience and areas of influence.

Klout declined to provide an actual minimum score for the 1,000 socially savvy influencers chosen to preview Mile 81, saying they target a combination of score and topics on which a person is considered influential. A representative from Scribner was unavailable for comment at press time.  Rob Goodman, Director of Online Marketing for Simon & Schuster, Inc., was responsible for putting together the deal with Klout.com.

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Filed Under: Books, Marketing, Publishing, Social Media Tagged With: brand marketing, Publishing, Social Media

About Cindy Ratzlaff

Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.”

During her 20-plus years as a publishing executive, Cindy created branded marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists. She was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet.

She is the author of three books, and her essays on happiness have appeared on Oprah.com, CNN.com and her articles on social marketing have can be read on Business Insider. She speaks to conferences such as BookExpo America, Pennsylvania Conference for Women, Romance Writers of America, Ernst & Young, Garden Writers Association, Texas Conference for Women, United Way’s Ignite Leadership Network, Massachusetts Conference for Women, and more on the topics of happiness, personal branding and creating a digital footprint.

She engages daily with more than 450,000 people through her popular Facebook, Twitter, YouTube and blog sites.

Comments & Feedback:

  1. Andy Warner

    August 26, 2011 at 9:22 am

    Cindy, I am curious to know your thoughts on the future of digital and “real-world” influence. Online and offline influence are definitely different animals. Please share your thoughts on how these two worlds will affect advertising and marketing of large companies.

  2. stephen-king.tk

    September 5, 2011 at 9:47 am

    Thanks for the nice post. I love your Blog. I hope you will post more :D.

  3. Alisea

    September 11, 2011 at 12:03 am

    I am really impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a nice blog like this one these days..

    • cindyratzlaff

      September 19, 2011 at 7:38 am

      Thanks Alisea, This is a WordPress theme that has been highly customized. I had a professional group work on customizing the theme.

  4. Britteny Pizzino

    September 11, 2011 at 11:14 pm

    Hello would you mind stating which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Sorry for being off-topic but I had to ask!

    • cindyratzlaff

      September 19, 2011 at 7:37 am

      I’m using a WordPress platform and an original design. I love wordpress.

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