Take a deep breath. On NBC-TV’s The Today Show, Twitter CEO Dick Costolo announced sweeping redesign to the Twitter platform with a focus on the look of Profile pages and a significant update to the mobile and iPad apps.
The Profile Look: Profile’s will feature a large Header Photo on the right hand side that might remind some users of the look and feel of Facebook.
Header Photo: The minimum dimensions of the new header photo are 1252 x 626 pixels and the maximum file size is 5 MB. Users with design backgrounds may find the larger image fighting for attention against a busy background and brands might need to adjust their background images accordingly.
The Avatar: The personal or brand avatar will now site front and center on top of the Header Photo and that image will accompany each post as before.
Third Party Apps: All mobile third party apps such as yFrog and Twitpic have been stripped of their ability to post images to Twitter.
Roll Out: Twitter has begun to transition users into the new look and you can make the change now by uploading a new Header Photo at twitter.com/settings/design. On that page scroll down to “Header Upload,” select an image from your files and upload. Press save and your new header image will be in place.
Mobile and iPad: TechCrunch unveiled the look for Mobile and iPad and on these devices, it’s obvious that the desire to include visuals is driving the redesign.
The new look is more visual, in keeping with the current trend on Facebook and the rapid rise of Pinterest. Twitter aims to encourage users to use their profile page as a web destination for friends and communications rather than a site used largely through third party apps. Keeping eyeballs on the Twitter platform aligns with an advertising and monetizing strategy, so don’t be surprised to see additional visual changes coming soon that include space for advertising in the Twitter stream.
Like the new design? We’d love to hear your reactions and if you’ve converted, your Header Photos.