pinterest Archives | Cindy Ratzlaff

4 Powerful Digital Platform Updates Your Brand Needs Now

By Cindy Ratzlaff September 26, 2013

Blink and your social media marketing strategy will be out of date. The rapid-fire tweaks and updates to platforms can leave your brand’s marketing messages looking dated and, even worse, invisible unless you keep on top of what’s hot, what’s new, what’s trending and what works. Here are four important recent changes to help you stay on top of your social game.

Finding and learning to use the newest digital tools and techniques can be as simple as finding and following those early adopters who live to try new things. ~ Cindy Ratzlaff

Pinterest adds a New Rich Pin for Business Accounts

Pinterest business accounts already have access to a suite of free analytics and the ability to use Rich Pins to enhance the information appended to a pin. From a marketing perspective, this is huge. In addition to Recipe pins, Movie pins and Product Pins, Pinterest announced this week the newest Rich Pin tool called Articles Pin. Articles Pins will help you create boards for “Pin it Now, Read it Later” use and include headline, author, and story description, helping pinners find and save stories that matter to them. If you create something for sale or write something for general consumption, you should consider converting your Pinterest account to a Pinterest Business Account and enabling the Rich Pins tools. Details and information are available on Pinterest’s Business Hub.

4 Great Marketing Ideas Your Business Can Use Now

By Cindy Ratzlaff July 31, 2012

Every day thousands of fantastic articles and marketing ideas for entrepreneurs and small business owners come streaming onto the web, and throughout social media. What’s a busy entrepreneur to do. You can’t read everything. You can email yourself great links to articles you want to read later or save the links to a private circle on G+ or even bookmark them for handy reference. I use the G+ strategy most of the time and add sites that regularly deliver to my Google Reader account.

For those who haven’t yet figured out how to scan the headlines and save the best for later, here are a few ideas are so creative and useful that I want to make sure you don’t miss them. I’ve added short introductory paragraph to tell you why they’re worth your time to click through and read and possibly save. But all of these have ideas that you can use, right now, to amp up the action on your marketing.