Keywords are another word for search terms; the words or phrases you enter into a Google search to find exactly what you offer. Take note of those words to optimize your bio.
Learn more about writing an optimized author bio in the video below:
Bestselling author, award winning brand marketing and social media pro, Cindy Ratzlaff, creates sales driving campaigns for authors, books and publishers.
By Cindy Ratzlaff
Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.”
During her 20-plus years as a publishing executive, Cindy created branded marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists. She was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet.
She is the author of three books, and her essays on happiness have appeared on Oprah.com, CNN.com and her articles on social marketing have can be read on Business Insider. She speaks to conferences such as BookExpo America, Pennsylvania Conference for Women, Romance Writers of America, Ernst & Young, Garden Writers Association, Texas Conference for Women, United Way’s Ignite Leadership Network, Massachusetts Conference for Women, and more on the topics of happiness, personal branding and creating a digital footprint.
She engages daily with more than 450,000 people through her popular Facebook, Twitter, YouTube and blog sites.
Get a free copy of "How To Create An Author Brand," a step-by-step guide for developing your brand message.
Comments & Feedback:
Susan C Shea
Alan’s site always interesting. (He profiled me earlier this year, I think., so I’m biased.) I appreciate your mini Twitter lesson!
I’m so glad Susan. Let me know if you have any questions.
Thank you, Cindy for the quick and easy (and enjoyable!) way to learn something I can use right now! I’m on my way to Twitter. Stay tuned!
Sally, I’m so glad the video was useful. Let me know your Twitter handle and I’ll follow you. I’m @BrandYou.