Turning fans and followers into clients and customers is the next step in building a Maximum Visibility Platform that connects customers to your products. These three steps are easy to implement and often overlooked but can have an immediate impact on visibility, growth, sharing and conversion.
If you want fans and followers to becomes customers and clients, make sure they know exactly what you’re selling and how to purchase it.
How to Drive Social Sales
Design an environment that smoothly, comfortably and easily guides the fan or follower to your offering and makes a compelling case for making immediate purchase decision, and reward followers and fans with a special discount or added value. Then invite them to share their purchase and share that special offer with their friends thereby helping your biggest fans gain status in their friend’s eyes because they’ve discovered and shared something before everyone else. Here are three ways to increase social sales by creating a social media customer-centric experience.
1. Personalize: A personalized experience can mean everything from software and plug ins to greet your returning fans by name to landing pages that offer a special discount or unique product just for fans. When fans and followers leave the social platforms they love to visit your site help them, via special links, to land on a “For Facebook fans only” style page that acknowledges where they came from.
2. Ask: Ask your fans to share their purchases. Add the social sharing buttons such as ShareThis or Shareaholic. Also remember that every social site has it’s only custom share buttons. Adding the Pin It button layered on top of your photos will increase Pins simply because it’s easy. Check out the variety of Pinterest button options on the Pinterest for Business resource page.
3. Reward: Reward fans who are ready to shop by providing Fan and Follower only style coupons, discounts, special products or free downloads. Kate Spade offers a “Facebook Fans Only” special product each month. Dooney & Bourke is currently doing a Facebook fans only giveaway and in a nifty twist, Macy’s offers advice from fashion star Clinton Kelly for social media fans only.
If you sell a product or offer a service, ask yourself if there is a bundled offer, a free download or a special fan only twist on what you sell that can be reserved to reward your fans for becoming customers. Which of these three ways to drive social sales will you try first?