Cindy Ratzlaff

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

Every entrepreneur is really an improvisational artist. He or she works with new clients or customers and new situations all the time. Entrepreneurs need to be quick on their feet, flexible in their ideas and creative in their leadership. Everything I know abo... CONTINUE READING

The millionaires of ABC's hit show Secret Millionaire have lessons to teach entrepreneurs. Here are six strategies employed by the successful stars of Secret Millionaire. CONTINUE READING

Happy 5th Birthday Twitter.  In just five short years, Twitter has completely revolutionized communications, marketing, branding and news. We now produce a billion tweets per week. We’re alerted to breaking news, disasters, celebrity deaths, political unres... CONTINUE READING

The book is written and ready to publish. So how do you and your publisher spread the word, create excitement and ultimately drive people to take the action of purchasing and reading the book? These days a well-rounded social media strategy must include Twit... CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING