With more than one billion people logging onto Facebook every month, entrepreneurs cannot afford to ignore the marketing implications. Custom designed apps serve as mini web pages on a site with more traffic than most websites will ever hope to have. The large cover photo at the top of every business page is a digital marketing billboard and key promotional hot spots can help convert fans on Facebook into visitors to brand websites.
Every entrepreneur, author, speaker or small business with a business page has several key consumer facing hot spots to share sales, specials, invite opt ins and even promote events.
Is your business page using these five promotional hot spots? Take this checklist and compare it to your page to make sure you’re using every available promotional opportunity built into the Facebook business page model.