Cindy Ratzlaff

Bestselling author, award winning brand marketing and social media pro, Cindy Ratzlaff, creates sales driving campaigns for authors, books and publishers.

Creating the Brand of You | Villanova Women in Business

By Cindy Ratzlaff

I recently had the pleasure of speaking to a group of young women at Villanova University on the topic of creating their own personal brand. I was impressed by the support system the University has created for young women that goes beyond their classwork and includes bringing a variety of professional voices to the campus to supplement their experiences.

I’m not sure I ever broke through the glass ceiling. I think I simply left the glass house to work in the fresh air.

On this particular evening, the topic was Breaking Through the Glass Ceiling.  This is a deceptive topic for me because although I’ve held corporate positions at an executive level, it wasn’t until I left the corporate world that I had the freedom to shape my projects from the top down, delivering superior results for my clients, through my own vision.  So I’m not sure I broke through the glass ceiling. I think I simply left the glass house and now operate in the fresh air.

Villanova has posted a recording of my talk on YouTube and I’d welcome your comments.

About Cindy Ratzlaff

Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.”

During her 20-plus years as a publishing executive, Cindy created branded marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists. She was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet.

She is the author of three books, and her essays on happiness have appeared on Oprah.com, CNN.com and her articles on social marketing have can be read on Business Insider. She speaks to conferences such as BookExpo America, Pennsylvania Conference for Women, Romance Writers of America, Ernst & Young, Garden Writers Association, Texas Conference for Women, United Way’s Ignite Leadership Network, Massachusetts Conference for Women, and more on the topics of happiness, personal branding and creating a digital footprint.

She engages daily with more than 450,000 people through her popular Facebook, Twitter, YouTube and blog sites.

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