Cindy Ratzlaff

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

I recently had the pleasure of speaking to a group of young women at Villanova University on the topic of creating their own personal brand. I was impressed by the support system the University has created for young women that goes beyond their classwork and i... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Some very simple visibility strategies are overlooked and forgotten but can go a long way to jump starting your social currency.  An important visibility strategy for your brand is to continually add reliable, actionable information to your website and social... CONTINUE READING

Amy Porterfield Amy Porterfield is a social media strategy consultant and a regular contributor to SocialMediaExaminer.com. Amy helps entrepreneurs, small business owners, authors and speakers find their “sweet spot” so they can maximize their marketing a... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

I’ll be pulling the curtain back on exactly what it take to create a bestseller from inception to making the list in a new webinar for the fabulous Ladies Who Launch organization on November 12th. Click here to see all the details. I’d love to ha... CONTINUE READING