Cindy Ratzlaff

Willie Jolley, courtesy of the author In his State of the Union address on Tuesday evening, President Obama declared keeping the “American Dream” alive to be “the defining issue of our time.” At a time when a large percentage of the working po... CONTINUE READING

Cindy Ratzlaff, of Brand New Brand You, reminds entrepreneurs and business owners to think about themselves as they are busy closing out the books on 2011 and allocating human and financial resources for 2012. CONTINUE READING

It's possible for a personal brand to evolve and include a wide variety of products and services. However, adding things far afield from a brand's original DNA is best done once the brand is mature and the brand leader (YOU) is well established and has a stro... CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

Digital marketing and branding specialist, Cindy Ratzlaff will be speaking live in New York City at the largest book publishing venue of the year in the U.S., BookExpo America.  Her talk is titled Advanced Facebook: Cutting Edge Tools, Strategies & Pract... CONTINUE READING

The book is written and ready to publish. So how do you and your publisher spread the word, create excitement and ultimately drive people to take the action of purchasing and reading the book? These days a well-rounded social media strategy must include Twit... CONTINUE READING

You’ve got a great idea for a book, have created an outline, done your research and you’re ready to find an agent and sell your book to Random House.  Having been one of the people who sits at the table, reads your manuscript, proposal or outline ... CONTINUE READING

Most authors do not want to become affiliate marketers, spending time promoting other people’s products for a percentage of any sales generated.  It seems time consuming and slightly unseemly.  But those same authors, writers, speakers and entrepreneur... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING