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201001SEP
One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative vi... CONTINUE READING
201016AUG
Socia Media Technology enables Social Media Marketing I’m hearing a lot of talk from big advertising and PR agencies about social media technology. That sounds so much more impressive than the overused phrase social media marketing, doesn&... CONTINUE READING
201014AUG
Don't let time mismanagement leave you hard-boiled A while ago in a fit of frustration over the fact that I may need to join Bejeweled Anonymous and that I check my Facebook stream more often than my e-mail, I posted an old school luddite ti... CONTINUE READING
201005AUG
I was delighted to open my e-mails this morning and discover that I’d been named to the Forbes list 20 Best Branded Women on Twitter. It was fun to be included in a list with Maria Shriver, Kimora Lee, Ivanka Trump, Ann Curry, Kathy Irel... CONTINUE READING
201022MAR
My interview on using social media in the marketing and branding strategies for small businesses, large corporations and even for individual entrepreneurs will be broadcast on a show called Tempo with Susan Kennedy on PBS 39, WLVT-TV will air at... CONTINUE READING