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201501SEP

To Boost or Not to Boost a Facebook Post

To boost or not to boost? That is the question Facebook page owners ask me when they’re struggling with decreased reach and no engagement. Is it better to boost a particular post, or to promote the Page for Likes? The answer, as in every m... CONTINUE READING

Facebook,Marketing,Social Media,

 

201518AUG

Platforms and Personal Branding for Authors

Simple, beginner steps for creating a personal brand and brand platform for authors, along with questions every author should ask themselves as they begin to market their book. CONTINUE READING

authors,Books,brand strategy,Facebook,Personal Branding,

 

201502AUG

How To Create A Marketing Calendar | Business Strategy

A well developed marketing calendar saves time, money and frustration in your marketing efforts and provides a blueprint for successful execution. CONTINUE READING

authors,book marketing,entrepreneurs,Marketing,social media marketing,

 
 
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201029NOV

Mari Smith and Cindy Ratzlaff Speaking for Book Expo America

Book Expo America has asked me to present, live via Webinar, on December 7th at 12:00pm Eastern Time on the topic of using Facebook to promote authors, books and publishers. I’ll be sharing case studies, best practices and giving a behind... CONTINUE READING

 

201005AUG

Twitter power | Forbes List

I was delighted to open my e-mails this morning and discover that I’d been named to the Forbes list 20 Best Branded Women on Twitter.  It was fun to be included in a list with Maria Shriver, Kimora Lee, Ivanka Trump, Ann Curry, Kathy Irel... CONTINUE READING

 
 
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