With more than 1 billion people on Facebook, the sheer volume of potential clients and customers makes this platform worth your marketing efforts. But building a following and making sure they see what you post has become a bigger challenge as Facebook continues to tweak the algorithm in favor of advertising and big brands. But do not abandon the platform just yet.
Here are a few nifty, mostly free, tips and tricks to help your content attract, engage and retain a fan base so that when you have something to sell them, they’re still listening. For more ideas on the specific how-to aspects of content marketing on Facebook, you can employ most of the ideas in 8 Ways to Get Your Posts Seen in the News Stream easily.