Infographics as Brand Promotion

by Cindy Ratzlaff

Infographics are hot. They appeal to visual learners, they grab great Edgerank on Facebook, they rule Pinterest and they demand to be shared. Creating an infographic for your business or brand that provides top notch visual entertainment while driving home a point, teaching something or laying out a concept in an easy to understand way can give your business or brand that viral buzz you’re longing to create.

Here’s what I learned from infographics today. Over 80% of Americans use at least one social network. That’s 245 million people.

An infographic can:

• Tell a story
• Provide a road map
• Present statistics in a surprising or powerful way
• Make us laugh

WIX, is a free website builder offering entrepreneurs and small businesses a quick and free way to create a professional looking website. They put together a terrific example of a statistics graphic that’s really a subtle and clever promotion. Chock full of interesting, retweetable factoids about the reasons every business needs to “go social,” this infographic has all the right stuff to drive viewers to post, share, pin and tweet about it. Things like “Facebook users share over 4 billion items per day” is social sharing gold and is also good for presentations to potential clients who don’t yet believe in the power of social media in a marketing campaign.  By positioning themselves as a company who understands the social web, they’re providing value to their ideal customer, giving that customer something to share on his or her pages and attaching their brand to a visual that will be widely shared; basically putting their calling card out to a potentially massive audience who are willing to pass it along.

Do you have other examples of great infographics that cast their creators in a positive light and add to their brand credibility?  Please feel free to share them here.