Cindy Ratzlaff

Bestselling author, award winning brand marketing and social media pro, Cindy Ratzlaff, creates sales driving campaigns for authors, books and publishers.

Digital Footprint

How to Create Your Digital Footprint

By Cindy Ratzlaff

When someone Google’s your name, whether during a job search or when considering working with you in any capacity, you want to feel confident that what they find will represent you in the most positive way. For most businesses, brands or products, this isn’t an issue. You’ll have a website, social networks and a host of digital platforms placing positive digital breadcrumbs all over the internet for clients and employers to find and follow.

But for the new graduate or someone just starting out in a new field, additional steps may be required:

You digital footprint is mostly within your control. The social media platforms, blog sites and other digital properties needed to stake a claim for positive news about you are all within your reach. Take steps today to develop the digital messages you want to share with the world.

About Cindy Ratzlaff

Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship.”

During her 20-plus years as a publishing executive, Cindy created branded marketing and PR campaigns that ushered more than 200 books onto the New York Times bestseller lists. She was named to the Ad Age Marketing 50 list for the launch campaign behind The South Beach Diet.

She is the author of three books, and her essays on happiness have appeared on Oprah.com, CNN.com and her articles on social marketing have can be read on Business Insider. She speaks to conferences such as BookExpo America, Pennsylvania Conference for Women, Romance Writers of America, Ernst & Young, Garden Writers Association, Texas Conference for Women, United Way’s Ignite Leadership Network, Massachusetts Conference for Women, and more on the topics of happiness, personal branding and creating a digital footprint.

She engages daily with more than 450,000 people through her popular Facebook, Twitter, YouTube and blog sites.

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