We’ve been told that selling through social media is a no-no and that at best we should keep it to the 80/20 rule; 80% engagement and 20% sales. Heck, I’ve even said that in the past. Now I’m proposing we rethink the concept of sales altogether and throw the 80/20 rule out the window.
In the early phase of building a social media platform for any brand, personal or business, we focus on likes, follows, friends, fans and subscribers as a metric for measuring whether or not a brand message is hitting an eager audience. That’s still a valid thing to measure and a brand that can’t gather a tribe in a pool of more than a billion social media users simply may not have a marketable idea.