Cindy Ratzlaff

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Everybody Wins! USA National Executive Director Rich Greif Everybody Wins! USA is a national literacy and mentoring non-profit organization whose use of social media to spread their message has been very impressive.  Non-profits, like small businesses, author... CONTINUE READING

Steve Duno and his dog Flavio Veteran non-fiction author Steve Duno has 18 published books under his belt and offers a seasoned author’s perspective on what it takes to promote your work.  His newest book, Last Dog on the Hill: The Extraordinary Life of Lou... CONTINUE READING

Camilla Kitty Painting Camilla d’Errico is a popular lowbrow painter with a burgeoning career in comics as well.  Camilla first launched her website in 2005, complete with a small online store.  She was going to a few conventions every year to meet fan... CONTINUE READING

If you are struggling to nail down your keywords and floundering to solidify your core brand message, there is a free brand development tool available to you right now.  The tool polls millions of users and aggregates a succinct list of key words and phrases ... CONTINUE READING

Each individual post on Twitter has a unique URL. You can find it by mousing over the date and time stamp on the lower left hand corner of a tweet. These are Google indexed and therefore every tweet you post is read by Google as fresh, unique content and ele... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING