Cindy Ratzlaff

The question I’m asked most often is, “How did you grow your Twitter account to more than 18,000 followers?”  So here’s my list of what I do every day to create a follow-worthy Twitter account. Consistency, frequency, specificity, lika... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING

Brand awareness is directly connected to increased visibility.  Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google.  Every tweet you make is a unique UR... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Everybody Wins! USA National Executive Director Rich Greif Everybody Wins! USA is a national literacy and mentoring non-profit organization whose use of social media to spread their message has been very impressive.  Non-profits, like small businesses, author... CONTINUE READING

Steve Duno and his dog Flavio Veteran non-fiction author Steve Duno has 18 published books under his belt and offers a seasoned author’s perspective on what it takes to promote your work.  His newest book, Last Dog on the Hill: The Extraordinary Life of Lou... CONTINUE READING

Camilla Kitty Painting Camilla d’Errico is a popular lowbrow painter with a burgeoning career in comics as well.  Camilla first launched her website in 2005, complete with a small online store.  She was going to a few conventions every year to meet fan... CONTINUE READING

If you are struggling to nail down your keywords and floundering to solidify your core brand message, there is a free brand development tool available to you right now.  The tool polls millions of users and aggregates a succinct list of key words and phrases ... CONTINUE READING

Each individual post on Twitter has a unique URL. You can find it by mousing over the date and time stamp on the lower left hand corner of a tweet. These are Google indexed and therefore every tweet you post is read by Google as fresh, unique content and ele... CONTINUE READING