Cindy Ratzlaff

Happy 5th Birthday Twitter.  In just five short years, Twitter has completely revolutionized communications, marketing, branding and news. We now produce a billion tweets per week. We’re alerted to breaking news, disasters, celebrity deaths, political unres... CONTINUE READING

The book is written and ready to publish. So how do you and your publisher spread the word, create excitement and ultimately drive people to take the action of purchasing and reading the book? These days a well-rounded social media strategy must include Twit... CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

The question I’m asked most often is, “How did you grow your Twitter account to more than 18,000 followers?”  So here’s my list of what I do every day to create a follow-worthy Twitter account. Consistency, frequency, specificity, lika... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING

Brand awareness is directly connected to increased visibility.  Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google.  Every tweet you make is a unique UR... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Everybody Wins! USA National Executive Director Rich Greif Everybody Wins! USA is a national literacy and mentoring non-profit organization whose use of social media to spread their message has been very impressive.  Non-profits, like small businesses, author... CONTINUE READING