Cindy Ratzlaff

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING

Brand awareness is directly connected to increased visibility.  Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google.  Every tweet you make is a unique UR... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Everybody Wins! USA National Executive Director Rich Greif Everybody Wins! USA is a national literacy and mentoring non-profit organization whose use of social media to spread their message has been very impressive.  Non-profits, like small businesses, author... CONTINUE READING

Steve Duno and his dog Flavio Veteran non-fiction author Steve Duno has 18 published books under his belt and offers a seasoned author’s perspective on what it takes to promote your work.  His newest book, Last Dog on the Hill: The Extraordinary Life of Lou... CONTINUE READING

Camilla Kitty Painting Camilla d’Errico is a popular lowbrow painter with a burgeoning career in comics as well.  Camilla first launched her website in 2005, complete with a small online store.  She was going to a few conventions every year to meet fan... CONTINUE READING

Each individual post on Twitter has a unique URL. You can find it by mousing over the date and time stamp on the lower left hand corner of a tweet. These are Google indexed and therefore every tweet you post is read by Google as fresh, unique content and ele... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING