Cindy Ratzlaff

Adding Twitter timesaving tips, tools and techniques to your social media toolkit will help you spread your brand message to the widest possible audience. CONTINUE READING

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING

As any professional will tell you, keeping up with professional journals, lectures, whitepapers and the like is a significant part of staying current on your business. Social media makes this a little easier and instead of pontificating on this point, I thoug... CONTINUE READING

Don't let time mismanagement leave you hard-boiled A while ago in a fit of frustration over the fact that I may need to join Bejeweled Anonymous and that I check my Facebook stream more often than my e-mail, I posted an old school luddite time management t... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING

Brand awareness is directly connected to increased visibility.  Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google.  Every tweet you make is a unique UR... CONTINUE READING

Each individual post on Twitter has a unique URL. You can find it by mousing over the date and time stamp on the lower left hand corner of a tweet. These are Google indexed and therefore every tweet you post is read by Google as fresh, unique content and ele... CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING