Cindy Ratzlaff

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

Digital marketing and branding specialist, Cindy Ratzlaff will be speaking live in New York City at the largest book publishing venue of the year in the U.S., BookExpo America.  Her talk is titled Advanced Facebook: Cutting Edge Tools, Strategies & Pract... CONTINUE READING

Every entrepreneur is really an improvisational artist. He or she works with new clients or customers and new situations all the time. Entrepreneurs need to be quick on their feet, flexible in their ideas and creative in their leadership. Everything I know abo... CONTINUE READING

The millionaires of ABC's hit show Secret Millionaire have lessons to teach entrepreneurs. Here are six strategies employed by the successful stars of Secret Millionaire. CONTINUE READING

Happy 5th Birthday Twitter.  In just five short years, Twitter has completely revolutionized communications, marketing, branding and news. We now produce a billion tweets per week. We’re alerted to breaking news, disasters, celebrity deaths, political unres... CONTINUE READING

The book is written and ready to publish. So how do you and your publisher spread the word, create excitement and ultimately drive people to take the action of purchasing and reading the book? These days a well-rounded social media strategy must include Twit... CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

Facebook has made some changes to the advertising platform and you now have some new options when creating ads.  I’m particularly excited about the drop down menu that allows you to choose to have people who click on the ad land on any one of your custo... CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING