Cindy Ratzlaff

The difference between a hobby and a business is that your business needs to generate income through sales. Social media creates opportunities to fast track the income creation portion of your business plan. CONTINUE READING

Facebook is launching a new suite of premium ad modules featuring more interactivity, more rich media such as video and the ability to create Page Post Stories that don't have to run on the brand wall first. CONTINUE READING

Cindy Ratzlaff offers small business owners and entrepreneurs a simplified beginners guide to using social media to create a digital footprint for themselves and their business. CONTINUE READING

What marketing tools and strategies do Fortune 500 companies and successful medium sized businesses employ that could give your small business or personal brand a competitive advantage in 2012? For free or low cost marketing tips, look to the BIG players. The ... CONTINUE READING

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING

Marketing and Self-Improvement | 14 books to inspire and motivate as well as offering solid strategies for success in business and in life. CONTINUE READING