Cindy Ratzlaff

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING

Marketing and Self-Improvement | 14 books to inspire and motivate as well as offering solid strategies for success in business and in life. CONTINUE READING

Unless you’ve been living in a cave or just emerged from a year-long biosphere experiment, you’re aware of the hype over Twitter and the scramble to figure out either how you can use it to grow your business or how you can ignore it and still not be left b... CONTINUE READING

You don't need to break the bank to create buzz about your business. There are many low-cost, fun ways to stand out from the crowd and build a loyal customer base. These 7 publicity ideas will work for small and large business alike and are easy to execute. CONTINUE READING