Cindy Ratzlaff

Using timesaving social media tips, applications and programs will free you from spending too much time marketing and too little time creating. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING

Tune in this Friday, November 20th at 3PM Eastern to the Small Plate Radio Network show PR Works hosted by Lee Weinstein. I’ll be appearing with my co-panelist and good friend, John Gregory Ekizian, the brilliant former director of marketing and publi... CONTINUE READING

I had the wonderful experience of serving on a panel at the November 7th Self-Publishing Book Expo in New York, speaking about online book marketing. I promised to post my powerpoint and here it is. I hope this information is useful to authors and writers as... CONTINUE READING

Brand strategy includes maximizing the visibility of your product in all of your consumer touch points. You can promote your book or speaking events on Facebook by creating a custom tab right on your Facebook Fan page. It’s easy with an application called ... CONTINUE READING

I’ll be pulling the curtain back on exactly what it take to create a bestseller from inception to making the list in a new webinar for the fabulous Ladies Who Launch organization on November 12th. Click here to see all the details. I’d love to ha... CONTINUE READING

A shift from mass consumer metrics to individual consumer desires has the marketing world scrambling to service the needs of millions of individuals when the models are still often set up to discover the desires of the masses. As every single person becomes t... CONTINUE READING