Cindy Ratzlaff

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

You’ve got a great idea for a book, have created an outline, done your research and you’re ready to find an agent and sell your book to Random House.  Having been one of the people who sits at the table, reads your manuscript, proposal or outline ... CONTINUE READING

Most authors do not want to become affiliate marketers, spending time promoting other people’s products for a percentage of any sales generated.  It seems time consuming and slightly unseemly.  But those same authors, writers, speakers and entrepreneur... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Authors and businesses are making mistakes when using Facebook that could cause their profiles to be shut down. CONTINUE READING

Amy Porterfield Amy Porterfield is a social media strategy consultant and a regular contributor to SocialMediaExaminer.com. Amy helps entrepreneurs, small business owners, authors and speakers find their “sweet spot” so they can maximize their marketing a... CONTINUE READING

Everybody Wins! USA National Executive Director Rich Greif Everybody Wins! USA is a national literacy and mentoring non-profit organization whose use of social media to spread their message has been very impressive.  Non-profits, like small businesses, author... CONTINUE READING

I’m taping an appearance tomorrow on the Lehigh Valley PBS 39  WLVT next week with Susan Kennedy on Tempo where we’ll be discussing social media and the ways in which businesses big and small can benefit. CONTINUE READING

Steve Duno and his dog Flavio Veteran non-fiction author Steve Duno has 18 published books under his belt and offers a seasoned author’s perspective on what it takes to promote your work.  His newest book, Last Dog on the Hill: The Extraordinary Life of Lou... CONTINUE READING