Cindy Ratzlaff

Authors and businesses are making mistakes when using Facebook that could cause their profiles to be shut down. CONTINUE READING

Some very simple visibility strategies are overlooked and forgotten but can go a long way to jump starting your social currency.  An important visibility strategy for your brand is to continually add reliable, actionable information to your website and social... CONTINUE READING

My interview on using social media in the marketing and branding strategies for small businesses, large corporations and even for individual entrepreneurs will be broadcast on a show called Tempo with Susan Kennedy on PBS 39, WLVT-TV will air at 7:30pm on Frid... CONTINUE READING

I’m taping an appearance tomorrow on the Lehigh Valley PBS 39  WLVT next week with Susan Kennedy on Tempo where we’ll be discussing social media and the ways in which businesses big and small can benefit. CONTINUE READING

Camilla Kitty Painting Camilla d’Errico is a popular lowbrow painter with a burgeoning career in comics as well.  Camilla first launched her website in 2005, complete with a small online store.  She was going to a few conventions every year to meet fan... CONTINUE READING

If you are struggling to nail down your keywords and floundering to solidify your core brand message, there is a free brand development tool available to you right now.  The tool polls millions of users and aggregates a succinct list of key words and phrases ... CONTINUE READING

This week I’m launching a new blog series called Five Questions with the Expert.  Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his or her work to a wider audience, and hopeful share so... CONTINUE READING

Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

I’ll be a panelist at the first annual Self-Publishing Book Expo in New York on Saturday, November 7th. I’m speaking on the Online Marketing Panel along with Jason Gordon, President of Precedent Online Media, Penny C. Sansevieri, CEO and founder of Author... CONTINUE READING