Cindy Ratzlaff

As any professional will tell you, keeping up with professional journals, lectures, whitepapers and the like is a significant part of staying current on your business. Social media makes this a little easier and instead of pontificating on this point, I thoug... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Don't let time mismanagement leave you hard-boiled A while ago in a fit of frustration over the fact that I may need to join Bejeweled Anonymous and that I check my Facebook stream more often than my e-mail, I posted an old school luddite time management t... CONTINUE READING

Twitter Supercharged Twitter has rolled out a new featured called “Who to Follow,” that has the potential to supercharge your efforts to build an influential and interested following. Take a look at the right side of your Twitter homepage and you&#... CONTINUE READING

7 easy types of blogs or blogging strategies that will help you achieve maximum visibility for your brand, which is you. CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Authors and businesses are making mistakes when using Facebook that could cause their profiles to be shut down. CONTINUE READING

Some very simple visibility strategies are overlooked and forgotten but can go a long way to jump starting your social currency.  An important visibility strategy for your brand is to continually add reliable, actionable information to your website and social... CONTINUE READING

My interview on using social media in the marketing and branding strategies for small businesses, large corporations and even for individual entrepreneurs will be broadcast on a show called Tempo with Susan Kennedy on PBS 39, WLVT-TV will air at 7:30pm on Frid... CONTINUE READING

I’m taping an appearance tomorrow on the Lehigh Valley PBS 39  WLVT next week with Susan Kennedy on Tempo where we’ll be discussing social media and the ways in which businesses big and small can benefit. CONTINUE READING