Cindy Ratzlaff

Fourth Quarter is a key time for entrepreneurs; a time to look back at what worked and what didn't and to plan for the coming fiscal year. It's also a time to look honestly at our mistakes. CONTINUE READING

It's possible for a personal brand to evolve and include a wide variety of products and services. However, adding things far afield from a brand's original DNA is best done once the brand is mature and the brand leader (YOU) is well established and has a stro... CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Twitter is the amplifier of a social media marketing campaign—shouting out provocative sound bites and abbreviated teasers. Cindy Ratzlaff shares five social media tools to save time, aggregate, document and utilize the power of Twitter for brand messaging ... CONTINUE READING

The Entrepreneurial formula goes something like this.  Identify a need in the market, conceptualize the product or service to fill that need, price it to move, test the market interest in your product and either go back to the drawing board or launch. The suc... CONTINUE READING

Adding Twitter timesaving tips, tools and techniques to your social media toolkit will help you spread your brand message to the widest possible audience. CONTINUE READING

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

Every entrepreneur is really an improvisational artist. He or she works with new clients or customers and new situations all the time. Entrepreneurs need to be quick on their feet, flexible in their ideas and creative in their leadership. Everything I know abo... CONTINUE READING

The millionaires of ABC's hit show Secret Millionaire have lessons to teach entrepreneurs. Here are six strategies employed by the successful stars of Secret Millionaire. CONTINUE READING