Cindy Ratzlaff

Shifting your thinking from selling to transformation can mean the difference between having a hobby and running a successful business. CONTINUE READING

The difference between a hobby and a business is that your business needs to generate income through sales. Social media creates opportunities to fast track the income creation portion of your business plan. CONTINUE READING

Facebook Timeline for Pages arrives on March 30, 2012. Here's a procrastinators guide to exactly what to do, now. CONTINUE READING

Facebook is now offering an opportunity to change the name of your fan page, sort of. If your business name has changed or you created the page with a spelling error, you can petition Facebook for a new name. But you'll need to provide documentation to show th... CONTINUE READING

Now that the default landing tab is gone and all tabs are now “views and apps” according to Facebook, brands have an opportunity to customize the image that invites a fan to engage with a custom app. Custom images for Apps Are the New Advertising on Facebo... CONTINUE READING

by Cindy Ratzlaff By now everyone is going through the 5 stages of grief over the loss of default landing tabs as the fact that all Facebook fan pages will convert to the new Facebook Timeline for Pages Design on March 30, 2012 sinks in. Questions about the co... CONTINUE READING

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Facebook is launching a new suite of premium ad modules featuring more interactivity, more rich media such as video and the ability to create Page Post Stories that don't have to run on the brand wall first. CONTINUE READING

Infographics are the new viral video. Putting facts into a visual format is the latest way to promote your brand as a trusted resource. Check out the Wix.com infographic as an example. CONTINUE READING

Cindy Ratzlaff offers small business owners and entrepreneurs a simplified beginners guide to using social media to create a digital footprint for themselves and their business. CONTINUE READING