Cindy Ratzlaff

Consistency is a commonly referred to metric for social media success. It's also the secret ingredient behind the personal brands of leaders in industries as diverse as technology, television, journalism and publishing. Cindy Ratzlaff shares the success habits... CONTINUE READING

As any professional will tell you, keeping up with professional journals, lectures, whitepapers and the like is a significant part of staying current on your business. Social media makes this a little easier and instead of pontificating on this point, I thoug... CONTINUE READING

Amy Porterfield Amy Porterfield is a social media strategy consultant and a regular contributor to SocialMediaExaminer.com. Amy helps entrepreneurs, small business owners, authors and speakers find their “sweet spot” so they can maximize their marketing a... CONTINUE READING

Brand strategy includes maximizing the visibility of your product in all of your consumer touch points. You can promote your book or speaking events on Facebook by creating a custom tab right on your Facebook Fan page. It’s easy with an application called ... CONTINUE READING

Note:  Since the publication of this article in January of 2009, Facebook has discontinued their support of FBML.  Facebook no longer allows you to add an FBML box to the left hand side of your Fan Page. Take your Social Media Image Seriously Your Facebook®... CONTINUE READING

Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING

When I was a kid my folks told me that I could be anything I really wanted to be. Although not entirely true – I will never be 5’8″ - I have found that I have nearly unlimited possibilities. I’m a writer, a marketing consultant, a wif... CONTINUE READING