Cindy Ratzlaff

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Twitter is the amplifier of a social media marketing campaign—shouting out provocative sound bites and abbreviated teasers. Cindy Ratzlaff shares five social media tools to save time, aggregate, document and utilize the power of Twitter for brand messaging ... CONTINUE READING

Social media bookmarking and commenting on blog posts is an important part of creating a highly visible brand presence on the internet. Cindy Ratzlaff explains it all to you. CONTINUE READING

ICANN domain name land grab begins. CONTINUE READING

Adding Twitter timesaving tips, tools and techniques to your social media toolkit will help you spread your brand message to the widest possible audience. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

The book is written and ready to publish. So how do you and your publisher spread the word, create excitement and ultimately drive people to take the action of purchasing and reading the book? These days a well-rounded social media strategy must include Twit... CONTINUE READING

Facebook has made some changes to the advertising platform and you now have some new options when creating ads.  I’m particularly excited about the drop down menu that allows you to choose to have people who click on the ad land on any one of your custo... CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING