Cindy Ratzlaff

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Using timesaving social media tips, applications and programs will free you from spending too much time marketing and too little time creating. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING

I’ll be pulling the curtain back on exactly what it take to create a bestseller from inception to making the list in a new webinar for the fabulous Ladies Who Launch organization on November 12th. Click here to see all the details. I’d love to ha... CONTINUE READING

Note:  Since the publication of this article in January of 2009, Facebook has discontinued their support of FBML.  Facebook no longer allows you to add an FBML box to the left hand side of your Fan Page. Take your Social Media Image Seriously Your Facebook®... CONTINUE READING

Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING