Cindy Ratzlaff

Every author dreams of writing a bestseller. Dreaming isn’t enough. The self-published author is both writer and publisher and is the director of the entire publishing process. This includes cover design, interior layout, marketing and promotion. Standin... CONTINUE READING

Ad Age Marketing 50 recipient, Cindy Ratzlaff, shares her strategy for using Facebook Interest Lists to build personal and brand visibility. CONTINUE READING

Maximum visibility for your business or brand is both a marketing and a publicity strategy.  Here’s a tip that’s easy to implement from my Maximum Visibility Playbook favorites for the week. The Facebook Post Scheduling Tool Facebook now allows bu... CONTINUE READING

by Cindy Ratzlaff By now everyone is going through the 5 stages of grief over the loss of default landing tabs as the fact that all Facebook fan pages will convert to the new Facebook Timeline for Pages Design on March 30, 2012 sinks in. Questions about the co... CONTINUE READING

Facebook is launching a new suite of premium ad modules featuring more interactivity, more rich media such as video and the ability to create Page Post Stories that don't have to run on the brand wall first. CONTINUE READING

This is the second in a series about the Facebook analytics tools called insights.  In my first article, we examined the “Talking About This” number.  Here well be discussing “Engaged Users.” Large companies pay consulting firms big b... CONTINUE READING

Cindy Ratzlaff explains the Facebook Insight "Talking About This." The rise and fall of your fan page "Talking About This" number indicates the level of engagement your current fans have with you page and posts. CONTINUE READING

Facbook's new profile redesign features apps and interactions that will change the way users interact. CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING