Cindy Ratzlaff

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Authors and businesses are making mistakes when using Facebook that could cause their profiles to be shut down. CONTINUE READING

Some very simple visibility strategies are overlooked and forgotten but can go a long way to jump starting your social currency.  An important visibility strategy for your brand is to continually add reliable, actionable information to your website and social... CONTINUE READING

Amy Porterfield Amy Porterfield is a social media strategy consultant and a regular contributor to SocialMediaExaminer.com. Amy helps entrepreneurs, small business owners, authors and speakers find their “sweet spot” so they can maximize their marketing a... CONTINUE READING

Everybody Wins! USA National Executive Director Rich Greif Everybody Wins! USA is a national literacy and mentoring non-profit organization whose use of social media to spread their message has been very impressive.  Non-profits, like small businesses, author... CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING

Using timesaving social media tips, applications and programs will free you from spending too much time marketing and too little time creating. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING