Cindy Ratzlaff

Cindy Ratzlaff explains the Facebook Insight "Talking About This." The rise and fall of your fan page "Talking About This" number indicates the level of engagement your current fans have with you page and posts. CONTINUE READING

Facbook's new profile redesign features apps and interactions that will change the way users interact. CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

Digital marketing and branding specialist, Cindy Ratzlaff will be speaking live in New York City at the largest book publishing venue of the year in the U.S., BookExpo America.  Her talk is titled Advanced Facebook: Cutting Edge Tools, Strategies & Pract... CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

Facebook has made some changes to the advertising platform and you now have some new options when creating ads.  I’m particularly excited about the drop down menu that allows you to choose to have people who click on the ad land on any one of your custo... CONTINUE READING

As any professional will tell you, keeping up with professional journals, lectures, whitepapers and the like is a significant part of staying current on your business. Social media makes this a little easier and instead of pontificating on this point, I thoug... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Socia Media Technology enables Social Media Marketing I’m hearing a lot of talk from big advertising and PR agencies about social media technology. That sounds so much more impressive than the overused phrase social media marketing, doesn’t it. Bu... CONTINUE READING