Cindy Ratzlaff

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING

I had the wonderful experience of serving on a panel at the November 7th Self-Publishing Book Expo in New York, speaking about online book marketing. I promised to post my powerpoint and here it is. I hope this information is useful to authors and writers as... CONTINUE READING

Brand strategy includes maximizing the visibility of your product in all of your consumer touch points. You can promote your book or speaking events on Facebook by creating a custom tab right on your Facebook Fan page. It’s easy with an application called ... CONTINUE READING

I’ll be pulling the curtain back on exactly what it take to create a bestseller from inception to making the list in a new webinar for the fabulous Ladies Who Launch organization on November 12th. Click here to see all the details. I’d love to ha... CONTINUE READING

I’ll be a panelist at the first annual Self-Publishing Book Expo in New York on Saturday, November 7th. I’m speaking on the Online Marketing Panel along with Jason Gordon, President of Precedent Online Media, Penny C. Sansevieri, CEO and founder of Author... CONTINUE READING

Note:  Since the publication of this article in January of 2009, Facebook has discontinued their support of FBML.  Facebook no longer allows you to add an FBML box to the left hand side of your Fan Page. Take your Social Media Image Seriously Your Facebook®... CONTINUE READING

Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING