Cindy Ratzlaff

Facebook is now offering an opportunity to change the name of your fan page, sort of. If your business name has changed or you created the page with a spelling error, you can petition Facebook for a new name. But you'll need to provide documentation to show th... CONTINUE READING

Now that the default landing tab is gone and all tabs are now “views and apps” according to Facebook, brands have an opportunity to customize the image that invites a fan to engage with a custom app. Custom images for Apps Are the New Advertising on Facebo... CONTINUE READING

by Cindy Ratzlaff By now everyone is going through the 5 stages of grief over the loss of default landing tabs as the fact that all Facebook fan pages will convert to the new Facebook Timeline for Pages Design on March 30, 2012 sinks in. Questions about the co... CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

Facebook has made some changes to the advertising platform and you now have some new options when creating ads.  I’m particularly excited about the drop down menu that allows you to choose to have people who click on the ad land on any one of your custo... CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Socia Media Technology enables Social Media Marketing I’m hearing a lot of talk from big advertising and PR agencies about social media technology. That sounds so much more impressive than the overused phrase social media marketing, doesn’t it. Bu... CONTINUE READING