Cindy Ratzlaff

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead of author experts. This means authors and publishers need t... CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

Facebook has made some changes to the advertising platform and you now have some new options when creating ads.  I’m particularly excited about the drop down menu that allows you to choose to have people who click on the ad land on any one of your custo... CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Socia Media Technology enables Social Media Marketing I’m hearing a lot of talk from big advertising and PR agencies about social media technology. That sounds so much more impressive than the overused phrase social media marketing, doesn’t it. Bu... CONTINUE READING

Brand awareness is directly connected to increased visibility.  Making it easy for people to find you, wherever you are, is just plain good business. Twitter, the micro-blogging social media platform is tracked by Google.  Every tweet you make is a unique UR... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

Authors and businesses are making mistakes when using Facebook that could cause their profiles to be shut down. CONTINUE READING