Cindy Ratzlaff

It's possible for a personal brand to evolve and include a wide variety of products and services. However, adding things far afield from a brand's original DNA is best done once the brand is mature and the brand leader (YOU) is well established and has a stro... CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

The Entrepreneurial formula goes something like this.  Identify a need in the market, conceptualize the product or service to fill that need, price it to move, test the market interest in your product and either go back to the drawing board or launch. The suc... CONTINUE READING

ICANN domain name land grab begins. CONTINUE READING

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

The millionaires of ABC's hit show Secret Millionaire have lessons to teach entrepreneurs. Here are six strategies employed by the successful stars of Secret Millionaire. CONTINUE READING

Happy 5th Birthday Twitter.  In just five short years, Twitter has completely revolutionized communications, marketing, branding and news. We now produce a billion tweets per week. We’re alerted to breaking news, disasters, celebrity deaths, political unres... CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING

Avoid the malls and the post office by sending clients, friends and family a digital application, the ideal last minute holiday gift . They can be downloaded, enjoyed instantly and they provide fun, information or function throughout the year.  Demonstrate yo... CONTINUE READING

The question I’m asked most often is, “How did you grow your Twitter account to more than 18,000 followers?”  So here’s my list of what I do every day to create a follow-worthy Twitter account. Consistency, frequency, specificity, lika... CONTINUE READING