Cindy Ratzlaff

Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Recession marketing and brand messaging should view the bacon craze as a trend. CONTINUE READING

Unless you’ve been living in a cave or just emerged from a year-long biosphere experiment, you’re aware of the hype over Twitter and the scramble to figure out either how you can use it to grow your business or how you can ignore it and still not be left b... CONTINUE READING

I’m in the process of reinventing or what I like to call reinvesting in myself and helping others do the same. Let's take some time this spring to think about who we are, at our core and then find the best possible words, images, sounds and actions to spread... CONTINUE READING