Cindy Ratzlaff

I recently had the pleasure of speaking to a group of young women at Villanova University on the topic of creating their own personal brand. I was impressed by the support system the University has created for young women that goes beyond their classwork and i... CONTINUE READING

Creating the brand of You takes planning and thought. Use the Four V's of branding to begin the process. CONTINUE READING

You’ve got a great idea for a book, have created an outline, done your research and you’re ready to find an agent and sell your book to Random House.  Having been one of the people who sits at the table, reads your manuscript, proposal or outline ... CONTINUE READING

Most authors do not want to become affiliate marketers, spending time promoting other people’s products for a percentage of any sales generated.  It seems time consuming and slightly unseemly.  But those same authors, writers, speakers and entrepreneur... CONTINUE READING

As any professional will tell you, keeping up with professional journals, lectures, whitepapers and the like is a significant part of staying current on your business. Social media makes this a little easier and instead of pontificating on this point, I thoug... CONTINUE READING

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Don't let time mismanagement leave you hard-boiled A while ago in a fit of frustration over the fact that I may need to join Bejeweled Anonymous and that I check my Facebook stream more often than my e-mail, I posted an old school luddite time management t... CONTINUE READING

7 easy types of blogs or blogging strategies that will help you achieve maximum visibility for your brand, which is you. CONTINUE READING

Catcher in the Sky's Lisa Gordon Lisa Gordon spent two decades at the top of her field in advertising sales for newspapers and magazines like Time, Real Simple, Prevention and Entertainment Weekly. When her industry took a particularly hard hit as the eco... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING