Cindy Ratzlaff

The millionaires of ABC's hit show Secret Millionaire have lessons to teach entrepreneurs. Here are six strategies employed by the successful stars of Secret Millionaire. CONTINUE READING

Happy 5th Birthday Twitter.  In just five short years, Twitter has completely revolutionized communications, marketing, branding and news. We now produce a billion tweets per week. We’re alerted to breaking news, disasters, celebrity deaths, political unres... CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

Facebook has made some changes to the advertising platform and you now have some new options when creating ads.  I’m particularly excited about the drop down menu that allows you to choose to have people who click on the ad land on any one of your custo... CONTINUE READING

Twitter lists are a powerful and under utilized building and visibility strategy for branding, marketing and connecting with your ideal customer or client. Here are 11 easy to follow steps to start using Twitter lists strategically. CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

The question I’m asked most often is, “How did you grow your Twitter account to more than 18,000 followers?”  So here’s my list of what I do every day to create a follow-worthy Twitter account. Consistency, frequency, specificity, lika... CONTINUE READING

I recently had the pleasure of speaking to a group of young women at Villanova University on the topic of creating their own personal brand. I was impressed by the support system the University has created for young women that goes beyond their classwork and i... CONTINUE READING

Creating the brand of You takes planning and thought. Use the Four V's of branding to begin the process. CONTINUE READING

You’ve got a great idea for a book, have created an outline, done your research and you’re ready to find an agent and sell your book to Random House.  Having been one of the people who sits at the table, reads your manuscript, proposal or outline ... CONTINUE READING