Cindy Ratzlaff

Shifting your thinking from selling to transformation can mean the difference between having a hobby and running a successful business. CONTINUE READING

Now that the default landing tab is gone and all tabs are now “views and apps” according to Facebook, brands have an opportunity to customize the image that invites a fan to engage with a custom app. Custom images for Apps Are the New Advertising on Facebo... CONTINUE READING

Moll Anderson, designer and lifestyle expert, talks to Cindy Ratzlaff about personal branding, marketing messages, guest blogging and expanding her business. CONTINUE READING

It's possible for a personal brand to evolve and include a wide variety of products and services. However, adding things far afield from a brand's original DNA is best done once the brand is mature and the brand leader (YOU) is well established and has a stro... CONTINUE READING

Cindy Ratzlaff test drives the new news curator site XYDO. CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

Twitter is the amplifier of a social media marketing campaign—shouting out provocative sound bites and abbreviated teasers. Cindy Ratzlaff shares five social media tools to save time, aggregate, document and utilize the power of Twitter for brand messaging ... CONTINUE READING

The Entrepreneurial formula goes something like this.  Identify a need in the market, conceptualize the product or service to fill that need, price it to move, test the market interest in your product and either go back to the drawing board or launch. The suc... CONTINUE READING

Consistency is a commonly referred to metric for social media success. It's also the secret ingredient behind the personal brands of leaders in industries as diverse as technology, television, journalism and publishing. Cindy Ratzlaff shares the success habits... CONTINUE READING

Social media bookmarking and commenting on blog posts is an important part of creating a highly visible brand presence on the internet. Cindy Ratzlaff explains it all to you. CONTINUE READING