Cindy Ratzlaff

One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING

Don't let time mismanagement leave you hard-boiled A while ago in a fit of frustration over the fact that I may need to join Bejeweled Anonymous and that I check my Facebook stream more often than my e-mail, I posted an old school luddite time management t... CONTINUE READING

7 easy types of blogs or blogging strategies that will help you achieve maximum visibility for your brand, which is you. CONTINUE READING

Catcher in the Sky's Lisa Gordon Lisa Gordon spent two decades at the top of her field in advertising sales for newspapers and magazines like Time, Real Simple, Prevention and Entertainment Weekly. When her industry took a particularly hard hit as the eco... CONTINUE READING

Children's literacy advocate, Kathy Kinney, portrays Mrs. P, the magical librarian in a charming and award-winning series of webisodes. CONTINUE READING

I’m taping an appearance tomorrow on the Lehigh Valley PBS 39  WLVT next week with Susan Kennedy on Tempo where we’ll be discussing social media and the ways in which businesses big and small can benefit. CONTINUE READING

Business communications have changed from brand to customer to customer ABOUT the brand. CONTINUE READING

Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING

Social Media Marketing is only one part of an overall marketing and branding strategy. Plan your time investment wisely and in direct proportion to your other marketing plans. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING