Cindy Ratzlaff

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

The Top Ten Things Book Publicists Want Authors to Know includes the collective wisdom of book marketing and publicity veterans John G. Ekizian and Cindy Ratzlaff. CONTINUE READING

Authors and publishers can use cost effective teleseminars to market books, increase sales and raise brand awareness for house authors. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING

Marketing and Self-Improvement | 14 books to inspire and motivate as well as offering solid strategies for success in business and in life. CONTINUE READING

Recession marketing and brand messaging should view the bacon craze as a trend. CONTINUE READING

I’ll be a panelist at the first annual Self-Publishing Book Expo in New York on Saturday, November 7th. I’m speaking on the Online Marketing Panel along with Jason Gordon, President of Precedent Online Media, Penny C. Sansevieri, CEO and founder of Author... CONTINUE READING

Kathie Lee Gifford is a formidable brand. Although she may not think of herself as a brand, she's shown remarkable skill incorporating key brand essentials in her career. She's developed Brand Kathie Lee which is aspirational, inspirational and motivational ... CONTINUE READING

Unless you’ve been living in a cave or just emerged from a year-long biosphere experiment, you’re aware of the hype over Twitter and the scramble to figure out either how you can use it to grow your business or how you can ignore it and still not be left b... CONTINUE READING

When I was a kid my folks told me that I could be anything I really wanted to be. Although not entirely true – I will never be 5’8″ - I have found that I have nearly unlimited possibilities. I’m a writer, a marketing consultant, a wif... CONTINUE READING