Cindy Ratzlaff

It's possible for a personal brand to evolve and include a wide variety of products and services. However, adding things far afield from a brand's original DNA is best done once the brand is mature and the brand leader (YOU) is well established and has a stro... CONTINUE READING

Facebook lets high profile users share their personal profile updates with non-friends through the subscribe button and opens an interesting new opportunity for marketers on Facebook. CONTINUE READING

The Entrepreneurial formula goes something like this.  Identify a need in the market, conceptualize the product or service to fill that need, price it to move, test the market interest in your product and either go back to the drawing board or launch. The suc... CONTINUE READING

Social media bookmarking and commenting on blog posts is an important part of creating a highly visible brand presence on the internet. Cindy Ratzlaff explains it all to you. CONTINUE READING

Powerful marketing and branding messages start with a crystal clear value proposition. Understanding how to state that unique selling proposition succinctly is the key. CONTINUE READING

Every entrepreneur is really an improvisational artist. He or she works with new clients or customers and new situations all the time. Entrepreneurs need to be quick on their feet, flexible in their ideas and creative in their leadership. Everything I know abo... CONTINUE READING

The millionaires of ABC's hit show Secret Millionaire have lessons to teach entrepreneurs. Here are six strategies employed by the successful stars of Secret Millionaire. CONTINUE READING

Facebook scores big with some excellent new interaction options in the new fan page design but totally fails by taking away businesses control of their own news streams. CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

Creating the brand of You takes planning and thought. Use the Four V's of branding to begin the process. CONTINUE READING