Cindy Ratzlaff

Every entrepreneur is really an improvisational artist. He or she works with new clients or customers and new situations all the time. Entrepreneurs need to be quick on their feet, flexible in their ideas and creative in their leadership. Everything I know abo... CONTINUE READING

You’ve got a great idea for a book, have created an outline, done your research and you’re ready to find an agent and sell your book to Random House.  Having been one of the people who sits at the table, reads your manuscript, proposal or outline ... CONTINUE READING

Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING

Recession marketing and brand messaging should view the bacon craze as a trend. CONTINUE READING

Kathie Lee Gifford is a formidable brand. Although she may not think of herself as a brand, she's shown remarkable skill incorporating key brand essentials in her career. She's developed Brand Kathie Lee which is aspirational, inspirational and motivational ... CONTINUE READING