201001SEP
One of the biggest concerns companies have about venturing onto social media is a fear that detractors, competitors or others who dislike their brand will comment publicly, venting their problem and leaving open the door for a lot of negative viral buzz. Thei... CONTINUE READING
201026JAN
Building brand loyal consumers means engaging with and listening to those fans and followers who have invested their time in you. CONTINUE READING
201004JAN
Your Brand Strategy and Marketing Review Time is now. Now is the time to evaluate the success or failure of your 2009 plan and set your goals for 2010. CONTINUE READING
200916DEC
I just returned from a week in Paris with a group of girlfriends I’ve known for more than 25 years. The trip’s primary purpose was to reconnect with and nurture a couple of friends who had experienced a particularly difficult year. As we wandered the str... CONTINUE READING
200908MAY
You don't need to break the bank to create buzz about your business. There are many low-cost, fun ways to stand out from the crowd and build a loyal customer base. These 7 publicity ideas will work for small and large business alike and are easy to execute. CONTINUE READING
