Cindy Ratzlaff

The virtuous marketing circle is a strategy for repurposing valuable original content in multiple formats to reach a wider audience. CONTINUE READING

The sheer volume of social media technology platforms could make a grown man or woman weep as they try to navigate the landscape and place themselves or their brand in the marketing mix. Here’s a quick down and dirty checklist of social sites you need t... CONTINUE READING

Most authors do not want to become affiliate marketers, spending time promoting other people’s products for a percentage of any sales generated.  It seems time consuming and slightly unseemly.  But those same authors, writers, speakers and entrepreneur... CONTINUE READING

As any professional will tell you, keeping up with professional journals, lectures, whitepapers and the like is a significant part of staying current on your business. Social media makes this a little easier and instead of pontificating on this point, I thoug... CONTINUE READING

This week I’m launching a new blog series called Five Questions with the Expert.  Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his or her work to a wider audience, and hopeful share so... CONTINUE READING

Creating a cross platform marketing strategy will increase your brand visibility and save you money. CONTINUE READING

Social Media can be a boon for your brand or it can drain the life out of your day. Here are some simple guidelines for jumpstarting your social media presence without wanting to jump off a bridge. CONTINUE READING