The Facebook Post Scheduling Tool
Facebook now allows business page admins and owners to pre-schedule their posts up to 6 months in advance. For entrepreneurs and solo-preneurs, this is a time saving tool that will make their social media efforts easier and more efficient.
The help center on Facebook outlines detailed directions, but here are the highlights.
The Facebook Post Scheduling Tool helps entrepreneurs organize their marketing message delivery.
In the lower left hand corner of the status update box, locate the icon shaped like a clock. Click on the icon to reveal the option to add a year, month, day, hour and minute for your post.
Once you’ve selected your ideal posting schedule, the option to schedule will replace the word “post.”
Next choose whether or not you’ll promote the post with ad dollars and whether or not the post is public or to a selected list. Now add your post and link or image and finally, press schedule. The post will go live at the scheduled time.
Once you’ve scheduled a post for your Page, you’ll get a pop up message confirming the details.
You can access your activity log at any time before the post goes live and make changes, delete or post immediately.
The activity log is easily accessed from a Facebook Fan Page Admin Panel, which you’ll find in the upper-right hand corner of your page. Select “Use Activity Log” to see all pre-scheduled posts.
This pre-scheduling option is an ideal way to plan out and pre-load your marketing messages, cover communications during a sale or launch, make sure your page is active during vacations and save time in distributing quality content from your blog or website over the course of several days. The pre-schedule option works best if you are using an editorial or marketing calendar.
Start using the Facebook Fan Page Scheduling Tool now and let me know how it works for you or if you have any questions. Visibility, consistency, and quality are cornerstones of a good personal and business brand strategy and this new Facebook Business Page tool is a welcome addition to the entrepreneurs toolkit.